Dropshipping is the perfect way to make money without money.
If there is any method that helps you make money from scratch, then dropshipping is it.
If you’re looking to start your own business, but finding it hard to come up with the cash or the right business, then dropshipping will help you try your hand on different things without risking your money.
In this article, we’ll look at how you can start a local dropshipping business in Nigeria with 50k or less.
Even if you’re an idiot
Here’s how to get started.
Find a Solid Target Market
The first step to starting a profitable dropshipping business is to find the right demand.
You want an industry with a sufficient number of people looking for a particular solution.
Find that target market, and you may have solved the most important business puzzle.
Find an Awesome Product
Now that you’ve found a solid target market, you need to find a product to fit.
All you need to do is find a supplier or suppliers of that product and strike a partnership with them.
You need a supplier that can trust you to deliver a sale when they supply you on credit.
And a supplier that won’t disappoint you when you need to fulfil an order.
You could provide an upfront fee to indicate your seriousness with the business partnership.
Create the Right Marketing Channels
Now that you have the problem and the solution, you need to find the right marketing channels to reach your customers.
Here, you’ll definitely be spoilt for choice.
There are several digital marketing channels you could employ.
From classified marketplaces to social media and MLM.
You could use platforms such as Jiji, Instagram, Facebook, and even WhatsApp with a bunch of hired resellers.
The option you employ is left to you.
Build a Brand
Once you have the right marketing channel in place, you want to build a Brand around the dropshipping business.
You could rebrand or relabel products, or even create your own unique website for a particular product brand for your Nigerian audience.
Here’s where your creativity needs to come to the fore.
Go on a Marketing Frenzy
Now that you have your dropshipping system in place, you need to go hard on your marketing to drive sales.
Like the saying goes, you either go hard or go home.
Here’s where you can invest some of your capital to market your brand, website landing page or product.
You need to create visibility so your potential customers can find you and buy from you.
If you can succeed in this step, you’ll have successfully completed the dropshipping puzzle.
Smile to the Bank
Get your conversion right and keep smiling to the bank.
You could even turn this into a huge brand with diverse products or a franchise.
All you have to do is keep creating derivatives from your dropshipping business and keep growing from there.