Making money online can be a very exciting experience for many, but it could also be frustrating in the same measure.
Not everyone who wants to make money online actually does, and even when they do, the online income doesn’t just come as quickly as they want.
So, is there a way to make money online, and as quickly as possible?
Sure, there is.
But you have to be intentional and meticulous about it.
You see, there are just too many ways to make money online, and if you’re not careful enough, you’d be spoilt for choice.
Here are some of the options you have to make money online:
- Freelancing
- Dropshipping
- Blogging
- Vlogging
- Affiliate Marketing
- CPA Marketing
- Influencer Marketing
- MLM
- Crypto Flipping
- Crypto Arbitrage
- Information Marketing
- WhatsApp Close Selling
- PLR Reselling
- Expert Consultancy
- Etc.
So, what do you do in order not to be entangled in this online money making circus?
Well, just follow my 3-step strategy.
Step 1: Find or Build a Suitable Audience
This is the most important aspect of making money online.
All the money you ever dreamed of making online doesn’t just fall from the sky. It comes from real people who are willing to pay for a product or service.
Hence, the kind of audience you have would determine how much money you make online, that is if you make any money at all.
So, how do you find or build a suitable audience?
Firstly, you can find a suitable audience by going where the money is. What are the popular Money-making platforms you know?
Fiverr?
Upwork?
Binance?
Paxful?
YouTube?
Jiji?
Twitter?
Telegram?
Facebook Groups?
Nairaland?
These platforms can give you clues to where the money is flowing and how you can plug in to benefit.
Equipped with ideas from these platforms, you can then start to build a suitable audience.
To build a suitable audience that is responsive to your CTAs, you have to create your own platform and pull audiences from other platforms to yours.
Yes, you have to own them in order to benefit from them.
You can either build your own platform within these platforms or build your own platform outside these platforms.
Building outside a popular platform would give you the ownership and control to grow your audience any way you like, but it is quite difficult to implement.
On the other hand, building your audience within popular platforms is very easy to implement, but you would always be at the mercy of the rules set by such platforms.
For example, starting your own crypto exchange within Binance is way more easy than building your own Crypto exchange website.
Likewise, starting your freelancing business on Fiverr or Upwork will be easier than launching a freelance blog on WordPress or Medium.
So, you need to be intentional about what audience you are going for and what platform you’ll use to capture them.
Once you have a responsive audience on a platform that allows you to thrive, then you’ve already hit a goldmine.
Step 2: Find a Befitting Product
After finding or building a suitable audience online, the next step is to find a product that can fill a need or solve a problem for that audience.
What product would that audience likely buy? What needs are they likely to have? What problems are they most likely to have?
You can get answers to all these questions looking at how your audience responds to your articles, questions, surveys, and offers.
For example, if you have a Facebook group of TTC (Trying to Conceive) women, what product do you think they would likely pay for?
An ebook about understanding their bodies better?
A video course on an evidential approach to increasing chances of getting pregnant?
A simple guide to boosting fertility for men?
You have to find a Befitting product or products that meet your audience at the centre of their needs.
There and then is your chance of making good money online.
Step 3: Sell Strategically
Now that you have the right audience and a befitting product, you have to set the table the right way, else you would come across as salesy.
People buy great products but they hate the idea of buying from someone salesy. Instead, they want to buy from someone who they think cares more about their needs or problems.
So, how do you do that?
By selling strategically.
Create product offers that are access-limited, exciting, and not pushy.
For example, if you wanted to sell an ebook about women improving their chances of getting pregnant, how do you sell that without being salesy?
Here’s what I would do:
- I would provide free documentation on how the research for the ebook or product came about.
- I would provide a list of our first beta testers for the ebook or product.
- I would provide the results we got and real video feedback from participants.
- I would offer a limited discount for the next batch of participants to use the ebook or product. e.g. Only 30 people needed for the next batch at just 50,000 Naira (original cost: 500,000 Naira) which is cheaper than going through an IVF, etc.
You can continue to rinse and repeat that sales process until everyone in your audience gets to buy your product without knowing it.
Take your audience through a competitive process of purchasing your products, and you would get them begging you to take their money every single time.
This is one of the numerous sales strategies used by Business Mogul, Barbara Corcoran to build a New York based real estate brokerage firm worth over $60million.
You too can do the same, by applying the same strategy to quickly make money online.